Making It Big In Media… with Brownstone?

What does a 90s R&B song have to do with making it big in media? Yesterday our head honch, Bernard P Achampong spoke at an event for young entrepreneurs in Media.  He has had a successful career in broadcasting, radio production and promotions; which has gained him 23 awards including 5 Sony Radio Awards (UK’s radio equivalent of the Oscars).  Here’s how he used the hit song to explain what it takes to achieve success:

  • Say it – Declare and share it, not simply boasting or talking about it.  Once you truly understand what it is you want to achieve and can communicate it – in detail – you’re in the best place to begin.

  • Do it – There is nothing more powerful to your credibility than producing the evidence. Doing it means trying, failing, trying again.  Do it until you get it right.

  • Show it – Once you’ve done it, let people know about it.  Respectfully… it’s your testimony.  Don’t ram it down their throats.  Show them and let your work speak for itself.

  • Prove it – Demonstrate that you did what you said you were going to do.  Being a person who says one thing and does something else is not good for your credibility.  In the media industry your most valuable endorsement is what other people say about you.  Let them know you mean what you say.

FREE LUNCH #5 | Talk is Cheap and Doesn’t Pay The Bills

Less Talk More Action

Not sure which film that’s from but it is a phrase to heed. Fun as talking may be, just talking doesn’t make things happen.

Ideas are meant to change or influence something. They make a difference and innovate. It’s great talking to others who share your passion and who also want to talk but at some point you have to move from ‘that’s a great idea’ to ‘here’s what we’re going to do’ – from TALKING to DOING.

Having a meetings about what you do can seem exciting but you should appreciate that you are meeting for a reason. A reason which could turn a cosy, optimistic chat into an awkward discussion about timetables, deadlines and investing.

So here is an aid to help ease those conversation.

At the stage you feel both parties are equally engaged in making something happen (if they’ve mentioned it more than twice it’s safe to assume interest) get to the MEAT.

I’m not a fan of acronyms but in this case I’ll make an exception (as I’m equally not a fan of awkward conversations).

Discussing the MEAT means:

MOTIVATION. What’s in it for both of you? Is it something that could strategically move your businesses forward? An expertise that could be exploited by the idea? Or simply an interest. Finding out what will motivate either person in a deal is vital to their commitment. If it’s not that important to either of you then feel free to enjoy your cosy chats without the pressure of taking it further.

EVALUATE. Now if that both parties are committed, the next discussion is about the market, potential customers, how long it could take to make it work, who the competitors are, etc. These are all the things you would need to put into a business plan. At this stage it’s still a discussion. You may also find that there are a few unknowns that need further investigation. That’s when you move on to A…

ACTIONS. You can start scribbling now. Decide who will compile the proof of the EVALUATE questions you’ve discussed or do the research on the ones that couldn’t be answered. At this point you may discover that one party has more to do than the other. This might be a clue to how you manage the relationship going forward.

TIMESCALE. Having worked out WHAT has to be done and by WHOM, discuss WHEN it can be done. Be realistic. Have you got a deadline looming which could tie you up for months? Share that now. If you’re both going to put your weight behind it make sure you’re both free to. Again this might be a clue to how you could be working on the project; one of you may have more time to commit to the idea on a day-to-day basis than the other.

By now you should be fairly confident about moving from talking to doing… or not. The next post deals with getting it down on paper.

For more FREE LUNCH insights about working with your ideas, follow @ideasgenius.

Good entrepreneurs are like cats – no matter how they get tossed around, they always land on their feet.