Feel Powerful Everyday | Podcast with Rachel Yvonne

Wisdom and coffee. Bernard P Achampong guested on Rachel Yvonne‘s weekly podcast. On this episode, Bernard shares 5 ways we can feel powerful everyday! Practical and pithy. Grab a coffee yourself and give it 10 mins. Share with hashtag #iampowerful

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FREE LUNCH #4 | The Art of Networking

Networking Image

Networking is important. Here’s why and how to do it to help your business or brand become more successful. Firstly though, why network at all?

  1. Grows your clients, customers, consumers or congregation. We become more successful by selling or sharing what we do with more people. Networking gives you a bigger pond from which to fish.
  2. Grows your suppliers, supporters or sponsors. We maintain success by making the best use of our resources. Others have access or finances that will make that task easier.
  3. Grows your expertise. No matter how small your ambition is, there’s likely to be a lack of experience or knowledge in getting to it. Otherwise you would be doing it already. In the meantime you can ‘borrow’ other people’s experience.

So how do I network? Networking isn’t a beauty pageant. You’re not simply showing off how pretty your company or idea is. Neither is it about collecting as many business cards as you can. It’s about the contacts on those cards and how they can help you grow.  Here’s what to do.

Have A Hit List.

Do some research on the speakers, sponsors or others on the guest list who would like to connect with at a networking event. Contact them in advance via social media (if you can’t get to them directly), letting them know you’re going to be there and would like a QUICK chat about something. Make it something that will highlight your idea or business, or new insight on their industry etc. You’ll be more prepared, feel less like a gooseberry and it will make the event much more worthwhile.

Know What You Need.

Make sure your brand, idea and ethos are in unison (FREE LUNCH #1). You need to be clear about what your success depends on because you have a good business plan. If it’s finance, how much? If it’s access or experts, who exactly do you need (FREE LUNCH #2)?

Know Who You Are.

Your Elevator Pitch will help you through the nervous first few seconds of introductions. There’s nothing worse than ‘Hi I’m Brian… I’m Trevor’ *awkward silence* to kill the rapport you are trying to build (FREE LUNCH #3).

Strike first and confidently, then ask ‘what do you do?’ Are they someone who can help your business? Yes, then well done. You’re on your way to greater success. Maybe you’re not sure yet though. Ask them why they came to this event. Why are they networking?

Remember the principal is ‘puff puff pass’. Feel free to share – contacts and information. This person may not be able to help you but could be perfect for someone else. Introducing them to each other will gain you extra brownie points.

Successful networking is about being strategic with your time and engaging contacts with your ideas. For more FREE LUNCH ideas insights, follow @ideasgenius or browse the blog and be inspired.

Post We Like: The People’s Supermarket

By Ryan Tym | @ryantym | Reposted from www.identitydesigned.com

The People's Supermarket

Unreal, a London based branding and advertising agency have recently completed the identity for a brand new co-operative supermarket; The People’s Supermarket.

For the people, by the people

Set up in Spring 2010 by chef Arthur Potts-Dawson, retailer Kate Wickes-Bull and an army of others, The People’s Supermarket is a community-based shop that’s managed and owned by members and open to all. It’s based just around the corner from Unreal’s studio, on Lamb’s Conduit St, London WC1 and takes its format from the popular co-operative ‘Park Slope’ in Brooklyn, NYC.

In addition to the membership scheme, much of the produce in the shop is locally sourced, seasonal and sustainable, meaning they stock the best food at the lowest possible prices. The story of the supermarket will be broadcast in its own Channel 4 documentary, due to air in early 2011.

The People’s Brand

After approaching the Supermarket to design some launch posters, we were tasked with developing the brand, which needed to reflect the co-op’s core values of being communal, affordable and democratic without appearing too virtuous or elitist. A full identity programme was required including logo, stationery suite, advertising, packaging and brand guidelines.

The People's Supermarket

As the organisation is not-for-profit and production budgets are consistently low, the designs needed to be simple to implement. As a result, much of the packaging and print material needed to be produced in-house.

The help of a hole-punch

In researching and developing ideas for the branding, we stumbled upon a potential icon that we felt was instantly recognisable, basic, honest and utilitarian. The ‘Euroslot’ is the hole punched at the top of numerous packaged products around the world. This handy little device goes un-noticed in day-to-day life despite being synonymous with retail. We decided it was time for the slot to have its day and purchased the hole-punch below.

The People's Supermarket
— Euroslot hole-punch
Purchased from eBay for £12.50.

The slot can be easily cut through anything from letterheads to in-store packaging, creating a simple, clever and cost-effective branding device that can be consistently applied across all communications. It has the ability to evolve from a decorative feature on letterheads and business cards through to forming the handle of bags, or a tab device in in-store signage.

The People's Supermarket
— Stationery suite
Short run, laser printed in-house at Unreal on GF Smith Colorplan Pristine White.

The People's Supermarket
— Brand guidelines
Printed in-house at Unreal on GF Smith Colorplan Pristine White 120gsm. Packaged in brown paper bags hand-made at Unreal.

The People's Supermarket
– Basic in-store signage
Printed in-house at Unreal on GF Smith Pristine White, 120gsm.

The People’s Colour

The completed project is friendly in its look and utilitarian in approach, being applied in a bold,
straightforward manner and always appearing in two colour. The strong use of yellow represents the colour of t-shirts which members are given when they join.

The People’s Produce

The supermarket has its own range of products made by sourced suppliers, such as The People’s Loaf and The People’s Wine. These items needed consistent labelling and the Euroslot device allowed this to happen easily.

The People's Supermarket
— The People’s Produce
Labels printed in-house at Unreal on GF Smith Colorplan Pristine White, 120gsm.

The People’s Kitchen

Finally, in recent weeks the supermarket has also opened its own in-store kitchen — The People’s Kitchen. This serves up food cooked by chef Potts-Dawson, using ingredients from the supermarket itself. Unreal were tasked with creating a sub-brand identity for this, whilst retaining much of the features of the original logo. A range of kitchen utensils was added along the lower bar, and the fonts tweaked to form the mark seen below.

The People's Supermarket
The People's Supermarket
— The People’s Kitchen
Window decal printed digitally on clear self-adhesive vinyl, by c3imaging.

All photography shot on location at The People’s Supermarket by supermarket members Liz and Max ofHaarala Hamilton photography.

View more branding work on Unreal’s website