FREE LUNCH #3 | What Do You Do Again?

Blank Business Card

It may come as a surprise but one of the hardest things to do is communicate what your business is in one clear statement.

We are so close to our brands that we can see all its opportunities and possibilities. However if we communicate all the options to others it might sound like our business is all over the place.

We can oversell our contacts and access without really saying what it is we do. Other times we undersell ourselves by just giving our job title or business sector. For instance, ‘Hi I’m Brian Bloom.  I’m in Sales and Marketing” doesn’t say much about the dynamic company you work for.

You must master saying what you do in a concise, direct and convincing way.

A simple way is the A + B = C formula

“I do A with B to get C

  • A is your skill/expertise
  • B is the sector you’re in/with and,
  • C is your marketable product or services.

For example:

Metro Finance negotiates with investment banks to access funding for business start-ups

Elevator Pitches are another way honing your business communication. It’s simply a 30 second script about what you do. It’s based on the average amount of time you has to talk to someone in a lift – hence the name Elevator Pitch.

However you chose to do it, getting the definition and communication of your business right is key to being memorable and successful networking.

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